What could Rebel Play do?

Our task was to answer the question that Rebel Play posed for us when they visited, and suggest what they could do to attract more females to the gaming market. From our research, this is what we came up with.

• Use more females as main characters. In games such as COD, the main characters are dominantly male. It was suggested in some of the initial research that we did online, that girls feel more powerful when they see games that have a female protagonist, such as Lara Croft in Tomb Raider.
• Social interactions in real life and the games. Studies show that girls are more social than males. This is one of the reasons that girls do not play console games; they prefer to go out and socialise with their friends instead. It could be said that a solution to this is already being developed, as a lot of games consoles now allow for people to interact with each other. The Xbox and newer Playstation consoles allow for online multiplayer gaming, whilst the Nintendo Wii and DS are good for playing games with other people in close proximity.
• Less violence. The majority of these online multiplayer games are shooting games and sports games. It is a typical stereotype of males to be into sports and violence. If more games were developed involving more female interests (see questionnaire results; females enjoy platform games, adventure and puzzle games, and dance games), then girls may feel more inclined to play them.