In my initial post about this question, I mentioned how the advertisements for games consoles seemed to be aimed at specific genders. We found these games console adverts on YouTube which support this theory.
This advert is for the Nintendo Wii. Whilst some men appear in this advert, a lot of the people are women, showing that it is aimed at both males and females. The Nintendo Wii is advertised as a console that is best for multiplayer gaming. Research suggests that females are more sociable people and like to interact with other people, which could make this advert appealing to women.
This advert for the xbox, on the other hand, has only one person in it, which may suggest that the xbox is best for solo play. The character is male, and the advert could portray males as more independent people.
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